Digital Guidance History
The mid 1990s was a dynamic time in the computer industry. Apple was struggling with the ouster of Steve Jobs. This was the environment that lead to the eventual birth of Digital Guidance.
This was before iPhones, iPads and Apple Stores. But it was the best time for a copier salesman and CPA to join forces and start a fledgling company called The Mac Group to support Apple computers.
After enjoying much success and steady growth, The Mac Group was sold in 2000. After taking some time off to consider future options, Mac Group co-founder, David Micoff made the decision to start his 3rd company, Digital Guidance in May 2001.
In 2020, Digital Guidance was purchased by Ryan White and continues to grow and support small and medium sized businesses nation wide.
What to Expect
From the beginning, the philosophy of Digital Guidance was to provide exceptional customer support and pursue long term relationships with small and medium sized businesses helping them get the most out of their investment in Apple technologies throughout southeastern Michigan.
Over the last 2 decades this philosophy proved to be very fruitful as Digital Guidance has enjoyed long term relationships with businesses in Michigan, throughout the United States and even internationally.